Hundreds of free marketing books pdf. Advertising and sales management books pdf. Open access marketing textbooks. Internet marketing.
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Free Marketing and Sales Books PDF
Marketing & Sales
Open Access Marketing Textbooks
Open Access Textbooks
Open Access textbooks are licensed by authors and publishers to be freely used, and were published or updated in recent years. You may also find here other learning resources, such as course lesson plans.
Principles of Marketing
Anonymous
University of Minnesota Libraries 2015
Teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic , Sustainability, Ethics and social responsibility, Global coverage, Metrics.
Introducing Marketing
Burnett, John
Bccampus 2011
Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
eMarketing: The Essential Guide to Marketing in a Digital World
Stokes, Rob
Red & Yellow 2022
“The text is quite comprehensive and embraces important topics in eMarketing, including eCommerce, digital copywriting, digital advertising (search, online, social media), content marketing, social media platforms and strategies, video marketing, data analytics/KPIs, and SEO. In addition, the first six chapters of the book address more generic marketing and user experience (UX) topics, such as strategy (including SWOT and the marketing mix), customer behavior, market research, UX, and web development.” – Review.
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Legal Aspects of Marketing and Sales
Daniel Warner, Don Mayer, et al
The Saylor Foundation 2018
A textbook that covers legal issues that students who will work in marketing or with marketing managers must understand.
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Introduction to Consumer Behaviour
Andrea Niosi
Bccampus 2021
Designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology.
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Introduction to Marketing II 2e
Barb Powers, Deirdre Evans, et al
NSCC Libraries 2021
The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
The Power of Selling
Kimberly Richmond
Saylor Foundation 2010
Textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
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Launch! Advertising and Promotion in Real Time
Amit Nizan, Lisa Cornell, et al
Saylor Foundation 2009
Textbook for advertising and marketing classes, written in partnership with a real-life advertising agency. This will show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day.
Internet Marketing
Javier O. Garcia
CUNY 2020
This course provides a semester-long look at the internet as a marketing medium. Through the study of case studies, past and recent articles, trend forecasts and other immersive experiences, this course will offer students a deeper understanding of the rise and role of internet and its vast landscape of mediums and platforms as a marketing communications medium and content delivery vehicle.
Intro to Social Media
Cheryl Lawson
Oklahoma State U. 2022
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. It is a guided tour of social media for marketing purposes.
Digital Marketing Strategy
Pierre-Yann Dolbec
Concordia University 2022
This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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