Marketing Books PDF Free – Advertising Books in English PDF

Sales Books PDF in English – Open Access Textbooks

Open Access textbooks are licensed by authors and publishers to be freely used, and were published or updated in recent years. You may also find here other learning resources, such as course lesson plans.

Principles of Marketing

Anonymous

University of Minnesota Libraries 2015

Teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic , Sustainability, Ethics and social responsibility, Global coverage, Metrics.

Introducing Marketing

Burnett, John

Bccampus 2011

Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

eMarketing: The Essential Guide to Marketing in a Digital World

Stokes, Rob

Red & Yellow 2022

“The text is quite comprehensive and embraces important topics in eMarketing, including eCommerce, digital copywriting, digital advertising (search, online, social media), content marketing, social media platforms and strategies, video marketing, data analytics/KPIs, and SEO. In addition, the first six chapters of the book address more generic marketing and user experience (UX) topics, such as strategy (including SWOT and the marketing mix), customer behavior, market research, UX, and web development.” – Review.

Legal Aspects of Marketing and Sales

Daniel Warner, Don Mayer, et al

The Saylor Foundation 2018

A textbook that covers legal issues that students who will work in marketing or with marketing managers must understand.

Introduction to Consumer Behaviour

Andrea Niosi

Bccampus 2021

Designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology.

Introduction to Marketing II 2e

Barb Powers, Deirdre Evans, et al

NSCC Libraries 2021

The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

The Power of Selling

Kimberly Richmond

Saylor Foundation 2010

Textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

Launch! Advertising and Promotion in Real Time

Amit Nizan, Lisa Cornell, et al

Saylor Foundation 2009

Textbook for advertising and marketing classes, written in partnership with a real-life advertising agency. This will show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day.

Internet Marketing

Javier O. Garcia

CUNY 2020

This course provides a semester-long look at the internet as a marketing medium. Through the study of case studies, past and recent articles, trend forecasts and other immersive experiences, this course will offer students a deeper understanding of the rise and role of internet and its vast landscape of mediums and platforms as a marketing communications medium and content delivery vehicle.

Intro to Social Media

Cheryl Lawson

Oklahoma State U. 2022

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. It is a guided tour of social media for marketing purposes.

Digital Marketing Strategy

Pierre-Yann Dolbec

Concordia University 2022

This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.