This page brings together free online books, topic searches, and Open Access resources related to advertising, salesmanship, branding, retail trade, market research, and business promotion. The materials range from older public domain works to modern scholarly studies.
The Topics section below helps readers find books and documents within the huge Internet Archive collection, which includes periodicals and other materials, from older historical works to recent publications. Each topic link generates an Internet Archive search focused on that subject. Browsing the topics and selecting those of interest is usually easier and more effective than searching Internet Archive directly.
The section below Topics provides links to related modern Open Access books. See that section for more information.
Topics – Marketing Books PDF Free – Advertising Books
The topic links below lead to Internet Archive search results related to marketing, advertising and sales. Each link opens a books-and-documents search focused on a particular topic.
Search results generally include fully readable books, periodicals, and other documents. For some subjects, Internet Archive also contains other media, such as images, audio, or video files. These can be selected from the media options above the search results. Filters on the left side of Internet Archive pages can help narrow search results by year, language, or related subjects.
Marketing Books
- Association marketing
- Bank marketing
- Branding (Marketing)
- Bundling (Marketing)
- Business referrals
- Church marketing
- Color in marketing
- Communication in marketing
- Customer clubs
- Customer loyalty programs
- Dealer aids
- Direct marketing
- Electronic mail marketing
- Export marketing
- Government marketing
- Green marketing
- Industrial marketing
- Interactive marketing
- Internet marketing
- Market segmentation
- Marketing – Costs
- Marketing – Mathematical models
- Marketing consultants
- Marketing cooperatives
- Marketing research
- Marketing research companies
- Merchandising
- Neuromarketing
- Newspapers – Circulation
- On-demand marketing
- Physical distribution of goods
- Place marketing
- Pricing
- Product coding
- Product demonstrations
- Product differentiation
- Product life cycle
- Relationship marketing
- Retail trade
- Retromarketing
- Sales management
- Sales promotion
- Samples (Commerce)
- Service industries – Marketing
- Small business marketing
- Social marketing
- Target marketing
- Tie-ins (Marketing)
- Time to market (New products)
- Trade promotion (Marketing)
Advertising Books
- Advertising agencies
- Advertising departments
- Advertising layout and typography
- Advertising, Newspaper
- Advertising, Outdoor
- Advertising, Point-of-sale
- Advertising, Political
- Advertising, Public service
- African Americans in advertising
- Ambiguity in advertising
- Broadcast advertising
- Cell phone advertising
- Children in advertising
- Commercial art
- Cooperative advertising
- Coupons (Retail trade)
- Creativity in advertising
- Deceptive advertising
- Display of merchandise
- Endorsements in advertising
- Help-wanted advertising
- Home in advertising
- Institutional advertising
- Internet advertising
- Language and languages in advertising
- Mailing lists
- Market surveys
- Media buying services
- Motion pictures in advertising
- Multiculturalism in advertising
- Music in advertising
- Nature in advertising
- On-demand advertising
- Popular culture in advertising
- Premiums (Retail trade)
- Prize contests in advertising
- Product demonstrations
- Product placement in mass media
- Promotional films
- Sex in advertising
- Showrooms
- Slogans
- Small-space advertising
- Sound in advertising
- Subliminal advertising
- Technology in advertising
- Television advertising
- Theater commercials (Motion pictures)
- Trade literature
- Wit and humor in advertising
- Women in advertising
- Women in the advertising industry
- Word-of-mouth advertising
Free Open Access PDF Marketing Management Textbooks
The Open Access books and other materials below are modern works made freely available online by universities, academic publishers, the Library of Congress, and other organizations. Many reflect current scholarship and research.
Some works may only be read online, but many can also be downloaded as PDF or EPUB files.
Open Access PDF Textbooks on Sales and Marketing Basic Principles
Open Access textbooks are licensed by authors and publishers to be freely used, and were published or updated in recent years. You may also find here other learning resources, such as course lesson plans.
Principles of Marketing
Anonymous
University of Minnesota Libraries 2015
This marketing management pdf textbook teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic , Sustainability, Ethics and social responsibility, Global coverage, Metrics.
Introducing Marketing
Burnett, John
Bccampus 2011
Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This pdf marketing management textbook introduces students to the marketing strategies and tools that practitioners use to market their products.
eMarketing: The Essential Guide to Marketing in a Digital World
Stokes, Rob
Red & Yellow 2022
“The text is quite comprehensive and embraces important topics in eMarketing, including eCommerce, digital copywriting, digital advertising (search, online, social media), content marketing, social media platforms and strategies, video marketing, data analytics/KPIs, and SEO. In addition, the first six chapters of the book address more generic marketing and user experience (UX) topics, such as strategy (including SWOT and the marketing mix), customer behavior, market research, UX, and web development.” – Review. A free pdf marketing textbook that teaches best marketing strategies and basic principles.
Legal Aspects of Marketing and Sales
Daniel Warner, Don Mayer, et al
The Saylor Foundation 2018
A free pdf marketing management textbook that covers legal issues that students who will work in marketing or with marketing managers must understand.
Introduction to Consumer Behaviour
Andrea Niosi
Bccampus 2021
Download this free Open Access PDF marketing textbook, designed for students studying business or marketing at an undergraduate level. It draws on marketing principles, business, communications, media studies, psychology, sociology, and anthropology.
Introduction to Marketing II 2e
Barb Powers, Deirdre Evans, et al
NSCC Libraries 2021
A free pdf marketing textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
The Power of Selling
Kimberly Richmond
Saylor Foundation 2010
A free Open Access PDF textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. Learn the principles of sales.
Launch! Advertising and Promotion in Real Time
Amit Nizan, Lisa Cornell, et al
Saylor Foundation 2009
Free PDF textbook for advertising principles and marketing classes, written in partnership with a real-life advertising agency. This will show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Learn advertising.
Internet Marketing
Javier O. Garcia
CUNY 2020
This course provides a semester-long look at the internet as a marketing medium. Through the study of case studies, past and recent articles, trend forecasts and other immersive experiences, this course will offer students a deeper understanding of the rise and role of internet and its vast landscape of mediums and platforms as a marketing communications medium and content delivery vehicle.
Intro to Social Media
Cheryl Lawson
Oklahoma State U. 2022
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. It is a guided tour of using social media for the best marketing strategies.
Digital Marketing Strategy
Pierre-Yann Dolbec
Concordia University 2022
This free pdf marketing management textbook aims to provide a way of conceptualizing how to do marketing online and the best strategic frameworks to do so.
Related Pages on Century Past
See our Century Past directories for hundreds of webpages of Books; Magazines; Articles, maps, & photos; and Newspapers. You’ll find the same directories on the top Menu. Here are a few suggested pages: